Concept Development for a Healthcare Company







Concept by Internal Creative - July 2012.



Objective of the campaign:

The client's 'New to Medicare Boomer Marketing' needs to develop a video campaign to speak to the "boomer" member segment in a more relevant, looser, engaged manner about what they have to offer, why member should choose them, understand how they can help the member in any stage of life, and help the member transition from an employment to retirement.

Client has products and services to meet members ever changing needs. Bottom line: the message needs to be updated, hipper and even tastefully humorous/tongue in cheek. "We surround our members not only with the programs, but the people that help them live healthier lives. We are there not just when they need us. We are there how they need us. Whether it is using innovative online tools or working one-to-one with a care coordinator, we empower them to take charge of their health.

The purpose of this project is to create a 2-3 minute video rip/concept that focuses on presenting a more engaging way to entertain and educate about the products and services the client has to offer their membership, and reinforce the value proposition - why the member should stay.